Marketing is considered to be the sole pathfinder for any organization. Marketing is the science and art of exploring, creating and delivering value to fulfill the needs of a targeted market at a profit. Marketing is a continuous process by which a firm beneficially translates customer requirements into revenue. The sole purpose of marketing is to induce behavioral change in the receptive audience.
Traditionally, marketing was a tool used by an organization to connect with its target audience and impart its value by selling products and services. However, with the blooming of digital media, especially social media and technology innovations, it has become predominantly important for the companies to build deeper relationships with their customers. Today’s fast changing marketing environment involves marketing that is on target, according to your market, the method you use to reach to your customers and the message you convey them to purchase your product.