Here comes the festive season!! Christmas and New Year is fast approaching. While people are busy preparing to begin a blissful year with their family and friends; the professionals are busy reaching towards their customers applying various marketing strategies. Shopping has risen the total spending for individuals during the Holiday season.
While the world has seen spectacular developments in the digital marketing space, predominantly the brands; Email marketing has become one of the crucial platforms for most e-commerce retailers on every holiday shopping season. However, misuse of email can get subscribers on nerves which may lead to reducing lessening the overall return of your email efforts. Henceforth, marketers are busy tackling all odds to engage their customers with right marketing terms [especially through email].
Though the presence of Email as a Marketing Platform started way back in the 1970’s, there has been a constant development throughout the 21st century. Though considering email as a traditional tool; it is effective to build, connect and reach towards the customers. While the marketers are actively working with custom designing and coding of holiday emails, here we share some divine Holiday email marketing secrets from the covered passage. While Email Marketing Tactics is the most important it is also necessary to ensure the success of their marketing campaigns.
A Marketing professional has to follow certain Do’s and Don’ts for a Successful Email Marketing Campaign during Holidays or Festival Season:
- Avoid unnecessary publicity, jargon, clichés and euphemisms:
Several firms/professionals commit an error by publicizing a product more than essential. Other than unnecessary publicity language is also the most important. Using slangs or any inappropriate terminology is not encouraged. Make it simple and direct.
- Make sure that the content line you provide is punchy:
While email marketing the marketers have to keep one thing in mind; that provides an effective content line which builds curiosity and leads the clients/customers to buy the product you’re selling.
- Give your customers a good reason to buy the product:
If your target is to make sure that the customers purchase your product, then give them a good reason to pay money for it. A lame publicity with a lack of details about the product isn’t a good idea to attract customers.
- Plan, Prepare & Execute:
For every successful marketing campaign Planning, Preparing and Executing the whole strategy is very essential. Make sure that you don’t miss out anything important.
The marketer also has to be sure if
- He/she has clearly communicated about the product details?
- How clean are your permissions?
- What are you doing to re-engage lapsed customers?
After all, email helps you sell more stuff.
- Posted by Mark Williams
- On December 7, 2016