The world of Technology has revolutionized the ways of marketing. The channels for marketers seem to be growing every day. It is inevitable a saturation point will soon be reached to all these platforms and overwhelmed users will start to tune out the unwanted content. B2B email marketing has begun to see the effects of […]
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It might sound like an interesting task to do, but predicting marketing trends and future is really a tough nut to crack. In 2010, the idea of content marketing was at the periphery. A year back, small numbers of marketers were operating account-based marketing. At present, so many are considering ABM as the next massive […]
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VMware, a well-known software MNC aimed at cloud computing and virtualization, has currently met with an age-old predicament that many IT companies have witnessed. The business methodology was focused on developing and selling software packages. They utilized traditional product establishment process, and the packages were prepared and marketed as products. The overall portfolio consisted of […]
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In this era of information age, it is not easy to build a successful customer relationship.The way exchange of information takes place every second via social media has made a lot of marketers heart pounds faster. In this junction, the question regarding the relevance of email marketing is a pretty recurrent one. Is email marketing […]
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As Steve Jobs once said, “ a lot of times, people don’t know what they want until you show it to them.” As per a survey conducted by eMarketers, you gain 73% of your businesses from your unique brand content. The other 41% of businesses are acquired by reviews and user-produced content. At present, we […]
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