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Rebirth of B2B Email Marketing

The world of Technology has revolutionized the ways of marketing. The channels for marketers seem to be growing every day. It is inevitable a saturation point will soon be reached to all these platforms and overwhelmed users will start to tune out the unwanted content. B2B email marketing has begun to see the effects of […]

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Disney in Talks to Acquire Twitter

It has been a roller-coaster of a week for the Social Media Giants Twitter. There have already been reported interests in the acquisition of Twitter from the big players such as Microsoft, Google, and Salesforce. The entry of Disney should not be underestimated as they have the capabilities to match the asking price. All the […]

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Marketing Predictions for the Upcoming Days!

It might sound like an interesting task to do, but predicting marketing trends and future is really a tough nut to crack. In 2010, the idea of content marketing was at the periphery. A year back, small numbers of marketers were operating account-based marketing. At present, so many are considering ABM as the next massive […]

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How VMWare paved its path from go-to market strategy to solutions based!

VMware, a well-known software MNC aimed at cloud computing and virtualization, has currently met with an age-old predicament that many IT companies have witnessed. The business methodology was focused on developing and selling software packages. They utilized traditional product establishment process, and the packages were prepared and marketed as products. The overall portfolio consisted of […]

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Email Marketing as a Channel for Customer Relationship

In this era of information age, it is not easy to build a successful customer relationship.The way exchange of information takes place every second via social media has made a lot of marketers heart pounds faster. In this junction, the question regarding the relevance of email marketing is a pretty recurrent one. Is email marketing […]

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7 Benefits Of Content Marketing That May Change Your Perspective

As Steve Jobs once said, “ a lot of times, people don’t know what they want until you show it to them.” As per a survey conducted by eMarketers, you gain 73% of your businesses from your unique brand content. The other 41% of businesses are acquired by reviews and user-produced content. At present, we […]

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