Email marketing has always been a very important and effective form of communication. Especially, when it comes to B2B marketing, its effectiveness becomes unrivaled. You can not only connect with people directly and make your interaction more personal but also update them about your products and increase your business. So, let’s get started with this email list building strategy for creating valuable email lists for effective multi-channel marketing campaigns to achieve better results.
They could be your family, friends, or colleagues. Ask them if they would like to receive emails about your latest newsletters, products, or services. Do not shoot emails to people in your contact list without their consent.
This is where potential subscribers spend most of their time. Men are more active on LinkedIn, Reddit, and YouTube. Women are more active on Facebook, Twitter, Instagram, Pinterest. Promoting on different platforms allows you to maintain a consistent social media presence and build brand awareness.
LinkedIn ads are viewed by professionals seeking to enhance their career or expand their network whereas Facebook’s audience is quite different. By using Facebook’s segmentation feature, you can target your ads to a much narrower demographic.
By creating a persona, you filter your target audience and obtain a clearer idea of their work, aspirations, challenges, and how you can be useful to them. It can look something like this:
|Job Title||Senior Editor|
|Job Description||Head of the Creative Team|
|Salary||Rs. 12Laksh / Annam|
|Goals||Increase the number of readers|
|How we can Help||Provide Suggestions and tips|
Attract users to your website and then entice them to sign up to receive your emails in the following ways:
You have a higher chance of retaining your subscribers if you personalize the emails you send them. Breaking your email list into smaller groups makes it easier to write subject lines that cater to the recipients genuinely interested in your content. The criteria could be the following:
Make sure to measure the impact of your strategies and identify the top-performing content. Keep a record of email open rates, click-through rates, and unsubscribe rates. Refresh your email list periodically and remove those subscribers that haven’t engaged with your emails in the past 6 months, either because they have changed their email address or because they are not interested in your services anymore.
Email marketing is not just an act of sending commercial messages to people and increasing your sales. It involves building an authentic relationship with your audience, personalizing your interactions at every step, and curating your services to meet their interests so that they enjoy using your products and eventually become regular customers.
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