Category: Email Campaign

Email marketing has always been a very important and effective form of communication. Especially, when it comes to B2B marketing, its effectiveness becomes unrivaled. You can not only connect with people directly and make your interaction more personal but also update them about your products and increase your business. So, let’s get started with this […]

From prospecting to targeting and then from converting them into clients – B2B lead generation is challenging. Though you apply all the relevant metrics and use the most upgraded marketing solutions to connect with your prospects, you miss getting desired outcomes from your lead generation process. Being a marketer or sales professional, you might have […]

Abandonment Hurts: Study the Art of Making killer Subject lines for Email Marketing Best Email Marketing Subject Line What’s common between a cheesy movie title, sassy news headline and a killer subject line for email marketing? Well, it attracts more than 50% people to check out the trailer/read the rest of the news/message in the […]

What has Albert Einstein’s theory to do with buyer-intent data? HOT LEAD-it can catapult an email campaign Why would the 19th century scientist Albert Einstein be so crucial to digital marketers in the 21st C- time span? His theories have a lot to do with relativity and this is what professional marketers need when it […]

The ultimate goal of every business is to drive more potential business leads into their business. In today’s modern marketing approach, though there are plenty of marketing strategies have been using, content marketing playing a vital role in acquiring quality b2c and b2b leads. Many B2B marketers agreed that content marketing is one of the […]

For effective growth of a business, it is very useful to have constructive interaction with the senior-most executives of those companies which are prospective clients. This blog explains how useful data on those C-level executives can help. Marketers in all industry are usually more than willing to do the necessary legwork in order to get […]

We are seeing so many examples of technology being used to improve several aspects of our lives. Data intelligence can also be smartly used to improve the results of the B2B Marketing efforts carried out by a company. This article explains the important aspects of the usage of data intelligence in B2B Marketing, including some […]

As long as you can effectively track email campaign about how good or bad it is, you need to take it out of your email marketing plan. Read this short read to find how you can measure accurately. We see so many aspects of digital marketing nowadays that a digital marketer is often spoilt for […]

Data-driven marketing is an all-important concept in the digital world, and it is only set to take over the way businesses communicate. Businesses collaborate with third-party vendors who in turn assure digital campaign success. But many a time, it doesn’t help.Third-party data is an additional expense and ROI needs to be accounted for. Before plunging […]

Email Marketing: Email marketing can be one of your most grounded channels for ROI and gaining customers. The more knowledgeable you are about email marketing and its best practices, the better outcome you’ll see. Email marketing is an intense mechanism to request your audience to draw in with content and to maintain leads in your […]