Optin Contacts Blog

The Power of an Email Marketing Subject Line!!!

Abandonment Hurts: Study the Art of Making killer Subject lines for Email Marketing  What’s common between a cheesy movie title, sassy news headline and a killer subject line for email marketing? Well, it attracts more than 50% people to check out the trailer/read the rest of the news/message in the mailbox. There is just one […]

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How to Leverage Buyer-Intent Data for your Email Marketing Campaign

What has Albert Einstein’s theory to do with buyer-intent data? HOT LEAD-it can catapult an email campaign Why would the 19th century scientist Albert Einstein be so crucial to digital marketers in the 21st C- time span? His theories have a lot to do with relativity and this is what professional marketers need when it […]

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The Best Way To Improve Your Marketing Campaign ROI

An investor in a stock market should run according to two basic principles. He should buy the stock at cheaper prices and sell stock at higher prices. That is the simpler thing to understand. The difficult thing is to understand at what point a particular stock is at its cheapest and at what point is […]

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10 Content Marketing Challenges and New Methods to Deal with them!!!

Whether you are a marketer yourself or even a business owner, you must know all about marketing and must be using it as well. But then you would also know that the overdose of marketing messaging across different communication channels is often proving to be an overkill for the prospects and customers. And I am […]

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How Database Help Grow your Business!

Any business which wishes to use data can get data very easily. The question, though, is how well the business utilizes the database it has. This article takes a look at how a database can be used to help the business grow. A person who starts a new business has so many things to worry […]

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Role of C-Level Data for Effective Business Growth

For effective growth of a business, it is very useful to have constructive interaction with the senior-most executives of those companies which are prospective clients. This blog explains how useful data on those C-level executives can help. Marketers in all industry are usually more than willing to do the necessary legwork in order to get […]

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The Data Whirlpool Triggers Business Growth: Know its Good, Bad and Ugly Sides

There are 3 primary methods by which global companies develop the business. They all refer to acquire data from various sources. The information gathered is exploited for marketing, developing authentic leads and contacting people to expand the customer base. Currently, the concept of ‘people tracking technology’ has rapidly replaced conventional forms of gathering information or […]

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Best Digital Marketing Channels to Promote Your Website

Boost your website with practical Digital Marketing Solutions: Add the X-Factor to drive more Traffic This blog offers tactical insights to select the most appropriate marketing channels to promote your website. It will shift your vision and perspective to place a part of the limelight on technical aspects to accelerate page speed. However, have you […]

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Role of Data Intelligence in B2B Marketing

We are seeing so many examples of technology being used to improve several aspects of our lives. Data intelligence can also be smartly used to improve the results of the B2B Marketing efforts carried out by a company. This article explains the important aspects of the usage of data intelligence in B2B Marketing, including some […]

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How to Track Email Campaign Win and Fail!

As long as you can effectively measure how good or bad your Email Campaign is, you need to take it out of your email marketing plan. Read this short read to find how you can measure accurately. We see so many aspects of digital marketing nowadays that a digital marketer is often spoilt for choice. […]

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