Email marketing has always been a very important and effective form of communication. Especially, when it comes to B2B marketing, its effectiveness becomes unrivaled. You can not only connect with people directly and make your interaction more personal but also update them about your products and increase your business. So, let’s get started with this […]
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From prospecting to targeting and then from converting them into clients – B2B lead generation is challenging. Though you apply all the relevant metrics and use the most upgraded marketing solutions to connect with your prospects, you miss getting desired outcomes from your lead generation process. Being a marketer or sales professional, you might have […]
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Abandonment Hurts: Study the Art of Making killer Subject lines for Email Marketing Best Email Marketing Subject Line What’s common between a cheesy movie title, sassy news headline and a killer subject line for email marketing? Well, it attracts more than 50% people to check out the trailer/read the rest of the news/message in the […]
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What has Albert Einstein’s theory to do with buyer-intent data? HOT LEAD-it can catapult an email campaign Why would the 19th century scientist Albert Einstein be so crucial to digital marketers in the 21st C- time span? His theories have a lot to do with relativity and this is what professional marketers need when it […]
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An investor in a stock market should run according to two basic principles. He should buy the stock at cheaper prices and sell stock at higher prices. That is the simpler thing to understand. The difficult thing is to understand at what point a particular stock is at its cheapest and at what point is […]
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The ultimate goal of every business is to drive more potential business leads into their business. In today’s modern marketing approach, though there are plenty of marketing strategies have been using, content marketing playing a vital role in acquiring quality b2c and b2b leads. Many B2B marketers agreed that content marketing is one of the […]
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Any business which wishes to use data can get data very easily. The question, though, is how well the business utilizes the database it has. This article takes a look at how a database can be used to help the business grow. A person who starts a new business has so many things to worry […]
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For effective growth of a business, it is very useful to have constructive interaction with the senior-most executives of those companies which are prospective clients. This blog explains how useful data on those C-level executives can help. Marketers in all industry are usually more than willing to do the necessary legwork in order to get […]
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There are 3 primary methods by which global companies develop the business. They all refer to acquire data from various sources. The information gathered is exploited for marketing, developing authentic leads and contacting people to expand the customer base. Currently, the concept of ‘people tracking technology’ has rapidly replaced conventional forms of gathering information or […]
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Boost your website with Cutting-Edge Digital Marketing Channels: Add the X-Factor to drive more Traffic This blog offers tactical insights to select the most appropriate digital marketing channels to promote your website. It will shift your vision and perspective to place a part of the limelight on technical aspects to accelerate page speed. However, have […]
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